Pay Per Click (PPC) refers to those ads which we see on the top results in a search engine query, normally marked with an inscription “ADS”. It is a form of marketing that is most preferred by advertisers because it reaches the direct target since everyone actually comes to Google anytime they have queries.
Adwords ads come out first in the search results resulting in better sells and clicks. Researchers have shown that those Adwords ads get more clicks than ordinary search results, which means that people actually love being advertised to.
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We have gathered over two years of experiences on Google and how their products work. Adwords is more of SEO and you can’t rush into it if you are not an SEO expert, or else you’d after spending your money on campaigns, generate no clicks and at the end you get a refund. Even if your ads appear in the results, it still takes wisdom to get people click on it because you are not the only one advertising there.
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